Fashion Popcorn Cindy Sherman For Mac
Makeup is a form of self-expression and is a great way to embody different aspects of your personality, and the Cindy Sherman for MAC Collection takes that idea quite literally. MAC Cosmetics is not known for being shy or understated and their previous collections have included such iconic figures as Wonder Woman, Barbie and Hello Kitty. This time around, MAC has teamed up with revolutionary artist Cindy Sherman for the Cindy Sherman for MAC Collection. According to the official press release, in the ads, Sherman portrays an 'off-kilter Hitchcock heroine to fresh corpse, Caravaggio Portrait to Park Avenue Plastic Surgery Maven.' Sherman uses different color palettes to create different personas. The Cindy Sherman for MAC Collection hits shelves on September 29th, just in time for fall 2011 makeup launches.
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The cosmetics brand MAC has teamed up with conceptual artist and photographer Cindy Sherman on an ultra creative campaign for a limited edition makeup range. Dubbed Cindy Sherman for MAC, the campaign centers on a trio of images in which the New York based photographer uses an edit of 48 cosmetic products to create her trademark transformative multi-persona self-portraits. Sherman, who is known for her use of wigs, prosthetics and props to craft culturally specific, iconic and often challenging versions of the feminine self, morphs into three dramatic looks for the campaign. A blonde wigged, fur wearing socialite wears purple lipstick and bronzed cheeks, a clown teams colorful primaries with candy shades while a light-skinned brunette teams dark lashes with pink cheeks and lips.
Fashion Popcorn Cindy Sherman For Macy
Fashion Popcorn Cindy Sherman For Machine
MAC aims to position itself as the avant-garde cosmetics brand and states that it has ‘longed forever’ to work with ‘the genius that is Cindy Sherman’. The brand urges its customers to get creative, claiming, “Express yourself you are the artist!” MAC has embarked on a series of creative campaigns that piggyback on fantastic ideas of femininity. 2011 has also seen the brand launch its new Wonder Woman collection. The collection highlighted in the Sherman campaign will be available from Sep 29, 2011 in the US and through stockists globally from Oct 2011 and at.